Can Companies Survive WITHOUT A Strategic Plan?

by | Jan 24, 2021 | 0 comments

planning process
The Planning Process Never Stops

Businesses need a viable strategic plan to remain relevant and survive!

Given the current social and geopolitical landscape, businesses are increasingly faced with complex transformational situations that emerge rapidly. The pressure of global competition, emerging technologies, shifting educational preferences, pandemic, social unrest, and uncertain economic trends, requires businesses to map a comprehensive strategic plan.  Now, more than ever before, a clear and executable plan is required to create the requisite leadership, community engagement, and business foundation to survive.

What is Strategic Planning?

A deliberate, disciplined effort that produces a series of actions that results in what the business is, what is does, why it does it, and what it will do in the future to grow and prosper.

At its best, strategic planning is visionary and proactive. Moreover, it is not one action but rather a set of concepts, tools, and actions that guide a business toward achieving its mission of creating greater and enduring value and worth.

How Does It Accomplish Its Goal

The strategic plan ensures how a business executes its strategy. That is, where is the business positioning itself to be over the next few years, and how it will get there. Again, and not to simplify, developing a sound strategy takes only three steps or stages: A, B, C.

Stage A: Determine Your Current State

What is your ‘as is’ condition, what I call the ‘baseline’.

Stage B: Determine Your Future State

What is the ‘to be’. How do you envision your organization in the next five to ten years? What will it look like? Will it still exist? How relevant will it be in the marketplace?

Stage C: Represents the ‘how’. 

How are you going the get from the ‘as is’ to the ‘to be’. Stage C is all about the concepts, tools, and processes necessary to get to where you want to be.

Stage A, B, and C answer the following:

  • What are we now?
  • Where are you going?
  • How are you going to get there?

Consider the approach as a way to bridge the gap between where you are and where you want to be – the strategic bridge to success. At one end of the bridge is the ‘as is’ state on the other side is the ‘to be’ state. The bridge serves as the means to achieve that goal – it represents the implementation of the plan.

Asking and answering the A, B, C questions requires an ongoing and deliberative conversation between management and workers, key stakeholders in the business, suppliers, and outside players like accountants, attorneys, etc.  Now, consider your business’s strategy. What is its focus? Does it have a vision and a plan to attain that vision?

Developing a strategic plan is hard work. It is soul-searching for the business but once completed it makes all other endeavors of managing the business flow smoothly. The road-map for the business is the strategic plan.


This article was authored by David McClean, President, Allons Consulting Group


Categories: Planning

By Jim Lavorato

Jim Lavorato is the founder of 4M Performance which is designed to assist businesses to survive and thrive in these uncertain times. Jim launched an entertainment-related company in 1988. He was at the forefront in cinema technology and helped spearhead the movie industry's transition to digital presentation and distribution. He also co-founded the Arboreal Group, an environmental consultancy. He has published articles on the motion picture and media industries and is a contributing editor for ScreenTrade magazine and writes a blog "Cinema Mucho Gusto". He is a certified SCORE Mentor in the SCORE Greater Phoenix Chapter and lives in Scottsdale, AZ. Learn more about Jim in his "About" page.

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