About Jim Lavorato

4M Performance
Jim Lavorato

Jim Lavorato is the founder of 4M Performance which is designed to assist businesses accelerate there revenue growth and market-reach.

Jim is also President of Entertainment Equipment Corporation which he launched in 1988. EEC sells and services projection, sound and related equipment to the motion picture industry. Throughout his career he has been at the forefront of cinema technology. Working with the major Hollywood studios, he helped spearhead movie theaters’ transition to digital  presentations and was instrumental in the success of the first commercial release of a digital feature film (‘Star Wars: Attack of the Clones’ 2001).

In 2009 Jim co-founded the Arboreel Group – a consultancy which transformed movie theaters into sustainable structures through the implementation of an energy efficient compliance and certification process.  Arboreel was conceived and developed based upon the U.S. Green Building Council’s LEED Rating System.

Over his career he gained extensive domestic and international experience, living and working in Boston, Buffalo, Los Angeles, New York City. Phoenix, and Pittsburgh, and holding assignments in Frankfurt, Hong Kong, London, Singapore, Tokyo, and throughout Central America.

Prior to launching EEC, Mr. Lavorato had a successful career at the Mellon Bank  where he attained the position of Senior Vice President. He also functioned as the Chief Financial Officer of Mellon International, being responsible for all financial activities at the Bank’s Wall Street operations.

Previous to Mellon Bank Jim worked as a Corporate Analyst for the Itek Corporation, which developed and manufactured high-tech optical systems and products used by the U.S. Air Force and NASA. Prior to Itek he worked as a Financial Analyst for the United Brands Company in their Chiquita Food Division.

Mr. Lavorato has authored numerous articles on the entertainment and media industries. His works have appeared in Film Journal International, Boxoffice Magazine, Theatre World, and he is currently a contributing editor at ScreenTrade Magazine.

In 1978 Mr. Lavorato earned a Masters in International Management from the Thunderbird School of Global Management, Phoenix, AZ. In 1973 a Masters in Business Administration from Suffolk University, Boston, MA and in 1971 a BA in Accounting from Suffolk University.

He resides in Scottsdale, AZ.

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