About the Founder

Jim Lavorato

James Lavorato is the founder of 4M Performance and the 4M theory of business management. This theory states that businesses can improve their performance by analyzing four factors: Management (team building), Marketing (brand management and promotion), Money (funding and capital allocation), and Momentum (scaling and growth management).


A serial entrepreneur that has built successful businesses in the entertainment, venture investing, and business consulting areas, Jim also has extensive experience in banking & finance, consumer products, and high-tech industries.

Employment History:

  • 4M Performance

    Founder and President, 4M Performance, LLC

  •    Founder and Principal, Fund-House Ventures, LLC

  •  Founder and President, Entertainment Equipment Corp.

  • Senior Vice President, Bank of New York Mellon

  • Corporate Analyst, ITEK Corporation

  • Financial Analyst, United Brands Company

He has authored numerous articles and papers for such publications as ScreenTrade Magazine, Theater World, Boxoffice Magazine, and the Hollywood Reporter. His writings on a wide range of business topics can be viewed on this site, at 4MP FREE. 

Also: Member: U.S. Green Building Council.

         Principle Member: Metaverse Standards Forum

Education: MIM, MBA, and BA degrees. He resides in Scottsdale, AZ.

For a complete Biography click here.