{"id":235559,"date":"2023-02-23T10:31:02","date_gmt":"2023-02-23T17:31:02","guid":{"rendered":"https:\/\/4mperformance.com\/?p=235559"},"modified":"2023-02-23T10:33:48","modified_gmt":"2023-02-23T17:33:48","slug":"branding-in-web3-conquering-a-whole-new-world","status":"publish","type":"post","link":"https:\/\/4mperformance.com\/branding-in-web3-conquering-a-whole-new-world\/","title":{"rendered":"Branding in Web3: Conquering a Whole New World"},"content":{"rendered":"<div id=\"attachment_235560\" style=\"width: 609px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-235560\" class=\"wp-image-235560\" src=\"https:\/\/4mperformance.com\/wp-content\/uploads\/2023\/02\/person-making-rainbow-with-prism-300x211.jpg\" alt=\"\" width=\"599\" height=\"421\" \/><p id=\"caption-attachment-235560\" class=\"wp-caption-text\"><span style=\"color: #008000;\">Conquering a New Brand Strategy in Web3<\/span><\/p><\/div>\n<h2 style=\"text-align: left;\"><span style=\"color: #000000;\"><strong>To take full advantage of Web3 technology, every brand must build a new, direct to consumer playbook. This new marketing strategy will be all about communities, co-creators, and be a digital-first reality.\u00a0<\/strong><\/span><\/h2>\n<h3><\/h3>\n<div id=\"attachment_235541\" style=\"width: 545px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-235541\" class=\"wp-image-235541\" src=\"https:\/\/4mperformance.com\/wp-content\/uploads\/2023\/01\/creating-an-NFT-image-used-for-4mp-300x157.jpg\" alt=\"\" width=\"535\" height=\"280\" srcset=\"https:\/\/4mperformance.com\/wp-content\/uploads\/2023\/01\/creating-an-NFT-image-used-for-4mp-300x157.jpg 300w, https:\/\/4mperformance.com\/wp-content\/uploads\/2023\/01\/creating-an-NFT-image-used-for-4mp.jpg 414w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><p id=\"caption-attachment-235541\" class=\"wp-caption-text\"><span style=\"color: #008000;\"><strong>NFTs, the ultimate &#8216;cookies&#8217;<\/strong><\/span><\/p><\/div>\n<h3><\/h3>\n<h3><b>NFTs will be the most powerful tools for branding going forward. Think of NFTs as brand loyalty programs on steroids.<\/b><\/h3>\n<p>With NFTs companies can collaborate with customers like never before. Interact, feed off their token community beyond selling a product to involving member customers in product launches, co-designing, and a share in decision making.<\/p>\n<p>Consumers will continue to gravitate towards Web3 and all if its many facets. It&#8217;s a fact that people are spending less time on Web2 social media sites and businesses don&#8217;t want to be left behind, the FOMO mentality is now in full swing for large traditional companies.<\/p>\n<p>The two biggest statistics for any brand are <strong>Engagement<\/strong> and <strong>Retention<\/strong> and NFTs provide that in a big way. NFTs are the perfect &#8216;cookie&#8217; as they allow for hyper-customization of the customer experience.<\/p>\n<h4><span style=\"color: #000000;\"><strong> Consumer adoption of Web3 has been slow primarily due to the relative complexity of obtaining a crypto wallet.\u00a0 However, within the next 3-5 years as the whole onboarding process to Web3 becomes much less burdensome adoption will be widespread. Additionally, Web3 puts a premium on user custody and ownership whereas Web2 provides users with ownership of nothing!\u00a0<\/strong><\/span><\/h4>\n<div id=\"attachment_235561\" style=\"width: 555px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-235561\" class=\"wp-image-235561\" src=\"https:\/\/4mperformance.com\/wp-content\/uploads\/2023\/02\/king-kong-taking-selfie.jpg\" alt=\"\" width=\"545\" height=\"347\" \/><p id=\"caption-attachment-235561\" class=\"wp-caption-text\"><span style=\"color: #008000;\"><strong>Web3 adoption will be slow by steady, which is a good thing.<\/strong><\/span><\/p><\/div>\n<p>&nbsp;<\/p>\n<p>In a way, it may be a good thing that consumer adoption will be slower as this provides Brands the time to experiment with Web3 capabilities, like NFTs and Metaverses. A new skill set will need to be learned and conquered by brand managers and for a time, businesses will have to straddle both traditional markets while addressing the new future of customer engagement and retention.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To take full advantage of Web3 technology, every brand must build a new, direct to consumer playbook. This new marketing strategy will be all about communities, co-creators, and be a digital-first reality.\u00a0 NFTs will be the most powerful tools for branding going forward. Think of NFTs as brand loyalty programs on steroids. With NFTs companies [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":235561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding in Web3: Conquering a Whole New World - 4M Performance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4mperformance.com\/branding-in-web3-conquering-a-whole-new-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding in Web3: Conquering a Whole New World - 4M Performance\" \/>\n<meta property=\"og:description\" content=\"To take full advantage of Web3 technology, every brand must build a new, direct to consumer playbook. 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