{"id":2287,"date":"2021-02-04T09:43:00","date_gmt":"2021-02-04T16:43:00","guid":{"rendered":"https:\/\/4mperformance.com\/blogging-why-its-so-very-importan\/"},"modified":"2021-12-01T13:31:28","modified_gmt":"2021-12-01T20:31:28","slug":"blogging-must-have-terse-content","status":"publish","type":"post","link":"https:\/\/4mperformance.com\/blogging-must-have-terse-content\/","title":{"rendered":"Blogging Must Haves: Get Your Blog Read!"},"content":{"rendered":"\n
\"\"
Blogging: The MUST do for a small business to differentiate.<\/span><\/figcaption><\/figure><\/div>\n\n\n

Blogging done right equates to increased inbound marketing, improved SEO, influence building, and connection to your <\/b><\/span>demographic target<\/b><\/a>\u00a0– therefore it’s a must for small businesses and start-ups.<\/em><\/b><\/p>\n

Great blogs must have the following elements:<\/p>\n

    \n
  1. Terse and to-the-point. The quick punch not the long dissertation<\/li>\n
  2. Use visuals – and make sure they are relevant to the blog post<\/li>\n
  3. Always be writing to your target demographic – feel their pain and address it<\/li>\n
  4. Answer all questions and queries quickly – problem solve<\/li>\n
  5. Compose in easy to read and understandable text and try to incorporate key SEO words<\/li>\n
  6. Post ‘in’ stories. We communicate in stories<\/a> – so post in storylines.<\/li>\n
  7. How often? Post at least twice a week (more if possible). Key: Relevance (no BS).<\/li>\n<\/ol>\n

    Don’t neglect other forms of content marketing. Where and when appropriate use videos, podcasts, webinars, infographics, and, very important, shared content from other experts and clients. BLOGS MUST HAVE TERSE TEXT & GREAT VISUALS<\/p>\n

    Which content is best for your company? Should you go-it-alone or hire a writer? If you are not a good writer than opt for more visual content in your blog posts. Compose podcasts. Use videos.<\/p>\n

    Be aware, that search is based on written text and not visuals. So, always use keywords in the file names and links to posted graphics\/pictures. Fill in “alt text” box areas.<\/p>\n

    To recap. The goal of blogging is to provide useful, pertinent information to your target market – while increasing traffic to your website, building your cred, gaining greater SEO, and entertaining your customers and potential customers with amusing, informative, well-composed narratives.<\/p>\n

    Sign your posts with your name, company name, and contact information. This is often forgotten. Get credit for what you do!<\/p>\n

    \u00a0<\/p>\n\n\n

    \"guide
    FREE Guidebook from 4M Performance<\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

    Blogging done right equates to increased inbound marketing, improved SEO, influence building, and connection to your demographic target\u00a0– therefore it’s a must for small businesses and start-ups. Great blogs must have the following elements: Terse and to-the-point. The quick punch not the long dissertation Use visuals – and make sure they are relevant to the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[77],"tags":[86,87,85,84,88],"yoast_head":"\nBlogging Must Haves: Get Your Blog Read! - 4M Performance<\/title>\n<meta name=\"description\" content=\"Blogging must have terse content and great, eye-grabbing visuals. 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