Public Relations: Key Marketing Initiative

by | Mar 2, 2021 | 0 comments

Difference Between Advertising & PR

Don’t Miss Out – Public Relations May Get You Where You Want To Be!

You’ve been toiling for months in an effort to launch your new business. You are more than excited. It’s your dream come true.
Then … launch comes and goes. Now, three months later, you’ve run out of social media marketing ploys and the excitement is over … now what?

Could you have taken another path? One key marketing element that many entrepreneurs overlook is a public relations strategy.  The fact is, many business people don’t know or have an understanding of PR and its critical value.

PR is how your business is portrayed to the consuming public and is interwoven with your brand – for many companies, this can translate into success or failure.

Hiring a good PR person (also known as a publicist) can be the make or break of many businesses and must be considered particularly when launching a new business, product, or service.

Yoda quote
4M Performance

Why PR Matters

– ‘Our Team’,  ‘About Me’,  ‘Our Mission’‘Our Vision’  these buttons appear on every website. Unfortunately many lead to a narrative that may never be read and never connect with customers. You need to get the business’s WHY out to consumers. That’s where PR comes in.

Market-reach is significantly increased with a PR strategy. TV and radio shows, online marketing, print media, etc. can be of great influence when placed in front of the right audience.

PR can have a tremendous impact on the public perception of your brand. The more positive exposure and news about the business the greater your importance in the marketplace. PR is the icing on the cake. It’s about exhibiting the positives. Good things happen to good companies and PR is the marketing element that will place your business above the fray.  Don’t overlook or ignore it! ♦

* 4MP wants to hear from you! Please share your business story and images -we’ll post them to the 4MP site.

* If you have a question regarding a business issue, forward it to us. We’ll be happy to provide a private answer and commentary. 


Categories: Marketing

By Jim Lavorato

Jim Lavorato is the founder of 4M Performance which is designed to assist businesses to survive and thrive in these uncertain times. Jim launched an entertainment-related company in 1988. He was at the forefront in cinema technology and helped spearhead the movie industry's transition to digital presentation and distribution. He also co-founded the Arboreal Group, an environmental consultancy. He has published articles on the motion picture and media industries and is a contributing editor for ScreenTrade magazine and writes a blog "Cinema Mucho Gusto". He is a certified SCORE Mentor in the SCORE Greater Phoenix Chapter and lives in Scottsdale, AZ. Learn more about Jim in his "About" page.

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