How To Make A Perfect Pitch When You Only Have One Shot

by | Sep 22, 2020 | 0 comments

Whether wooing investors, closing deals, lining up vendors, convincing others your business is viable, and trustworthy you need to have a perfect pitch. Your pitch can make or break the business and you have only one shot at it.

Here are the requirements for preparing a successful pitch:

  • Choose your words very, very carefully.
  • Know your ‘pitch-to’ client. Who are your pitching to and what are their needs.
  • Pitch to the right people. Are you pitching to a decision-maker.
  • Craft a Call-to-Action. Direct the pitch to an end goal.
  • Be Unique. Stay professional but stir-up curiosity and interest.
  • Be Personable. Stodgy, begging, hungry is not the way to portray yourself/business.
  • Be Informal. Perhaps share something about your life/business.
  • Be concise and not too long. Have a central point and repeat it throughout the pitch.
  • Avoid metaphors in describing your business, it will only degrade you and your idea.
  • Don’t be a smartalec. It’s not about you. If possible, pitch a team approach.
  • Define the target audience. ‘What’s in it for them’. Check out their social sites prior to pitching.
  • Rehearse Often. A Pitch should never sound like it is scripted.

Creating the perfect presentation is not easy...

It takes time to prepare, time to rehearse, and time to properly present. This is not the 30-second elevator pitch. Your pitch should not be too long and bore your audience. Nevertheless, cover all of your central points (which should never be more than three). It shouldn’t be more than 10-15 slides and no more than 45 minutes long. Respect your audience’s time. If they give you 30 minutes, you have 30 minutes. Leave time for Q&A. Hint: All great pitches start with a Question!

4M Performance takes the fear out of the future…

Yoda quote
4M Performance

We provide our members reliable insights that you can instantly implement for your business success. These include how-to’s, tips, and takeaways based upon the 4Ms of business acceleration: Management, Marketing, Money, Momentum. It’s the information you need to help boost your business to the next level.

Please let us know what other types of articles or resources will assist you in your business. We want you to survive and thrive through these uncertain times. We’re here for you!

4M Performance
Categories: Startups

By Jim Lavorato

Jim Lavorato is the founder of 4M Performance which is designed to assist businesses to survive and thrive in these uncertain times. Jim launched an entertainment-related company in 1988. He was at the forefront in cinema technology and helped spearhead the movie industry's transition to digital presentation and distribution. He also co-founded the Arboreal Group, an environmental consultancy. He has published articles on the motion picture and media industries and is a contributing editor for ScreenTrade magazine and writes a blog "Cinema Mucho Gusto". He is a certified SCORE Mentor in the SCORE Greater Phoenix Chapter and lives in Scottsdale, AZ. Learn more about Jim in his "About" page.

Check Out These Related Posts

The Perfect Pitch – Does It Exist?

The Perfect Pitch – Does It Exist?

In November 2020 I posted an article entitled, "How To Make A Perfect Pitch When You Only Have One Shot!" Since that time, I have been on the receiving end of at least 100 more startup business proposals. What I have learned is that the perfect pitch doesn't exist. If...

read more
Solopreneurship: Grows Exponentially

Solopreneurship: Grows Exponentially

Most entrepreneurs begin as solopreneurs - a person who starts up and manages a business alone. Solopreneurship is thriving. At 4M Performance over half our new coaching/consulting clients are solopreneurs. Freelancers, independent business owners, gig workers,...

read more



Submit a Comment