How does your website stack-up? From start-ups to multinationals – websites are requisite. The all important link between the ‘business’ and the world. Websites are as varied as the businesses they represent. Some are very nicely constructed, while others are poorly conceived and displayed.  Lets see how yours stacks-up?

EVALUATING YOUR WEBSITE – HOW STICKY IS IT?

Websites are portals for the world to look through and be informed as to the Why, What, and How of the business. In addition, they must be engaging, customer-centric, and great sales vehicles. Following are some issues/questions developed by 4M Performance that you can use to compare your site against the norm:

•  Putting up a static website does nothing for the business – it must be active. It must have change and movement.
•  Companies running online marketing campaigns get 4X more traffic and 6X more leads than non-selling sites.
•  The most clicked-on pages are: ‘How-To’, ‘About’ and ‘Contact’.
•  Look closely at your Conversion Rate. What is your site’s ratio of contact from submissions vs. site visits. Hopefully it is in the 2% or higher range.
•  How hard is it NOT to submit a lead form?  Ensure your contact page is appealing and placed on the Home page and very page if you are in a very competitive industry.
• Construct the site so it is easy to read and easy to understand.  Make sure you are maximizing SEO phrases and words – use Yoast or another SEO grader.
•  Get more ‘qualified’ leads. At 100 site visits per month you can expect 1-3 leads. What you’ll need is 600 – 1,000 visits to ensure a healthy flow of leads and a higher conversion rate.
•  Focus on the pages that get the most traffic. Review your site’s stats. Note which pages get the most visits and make sure lead/contact buttons are on these pages along with compelling offers.
• Composition: use color and select two lettering fonts for all narrative.  Keep it simple and straight-forward. Use images to depict what your business does and the benefits to customers (not the attributes of your product or service). Audio adds a nice touch but it has to have meaning.

A website must be viewed as part of the business’ larger branding and marketing effort. A great site needs to be viewed. Consumers need to find it, so marketing your site through both social media and traditional media is required. For more information on this topic and many others browse the 4MP FREE categories.

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