Take this Survey as a first step in developing your Brand.  

It will determine what you want your Brand to represent

Select where 1 equals ‘not important’ and 5 equals ‘very important’                   12345
Seeks To Entertain People
Stands For The Values It Holds As A Business
Stands For The Way Its Products/Services Look and Feel
Is On A Mission To Enhance Peoples’ Quality Of Life
Products/Services Produce Consistently Excellent Results
Uses Advanced Materials, Technologies, and Systems
Always Creates Something That’s New And Improved
Introduces New Concepts That Substantively Change The Market
Targets An Upscale Customer
Conveys Status To The Customer
Consistently Delivers High-quality Customer Care And Service
Aims To Meet Customers’ Individual Needs
Is Bought Or Used Frequently
Is Highly Dependable
Challenges The Market Leaders
Offers Products Or Services That Deliver Superior Performance
Is Creative
Seeks To Make A Positive Social Or Environmental Impact
Produces Products That Are Well Designed
Targets The Mass Market